As featured on Finance on Windows Magazine, Autumn 2009
The financial sector has always been one of the pioneers of new technology, especially in the realm of communications. It isn’t hard to see why: financial markets move rapidly and vast sums of money can be gained or lost by responding quickest to a particular shift, so having access to great information and the ability to share it instantly with colleagues or customers is an obvious advantage. Yet, at the same time, the sector has been concerned that one to one IM would be misused for non business related work or that sensitive information could be shared in an industry that has always been relatively tightly regulated. Thus, although fast communication is vital, finding ways to share information across globally dispersed groups for business purposes and give the ability to provide an audit trail of who said what, to whom and when has been paramount.
Banks and other financial firms have been using instant messaging (IM) technology for some time now, essentially ever since Group Chat became available and it became possible for software to record conversations, thus ensuring that compliance requirements could be met – obviously in any regulated business, it’s impossible to allow employees to share sensitive information in a format that will disappear into the ether as soon as the application is closed down. Forward-looking businesses, focused on speed of collaboration, flow and execution, have gone way beyond the stereotypical management view of five years ago, that ‘IM & Chat’ was simply about staff gossiping and wasting time, when they should be doing real work.
But Group Chat – the next generation of IM, if you like – goes far beyond the simple exchange of information that is most executives’ perception of this kind of technology. When Microsoft acquired the Group Chat technology as a result of its purchase of Parlano back in 2007, for which I formerly worked, and embedded it into Office Communications Server, I don’t believe many people within the company were really aware of the potential impact of the deal. I really believe that this kind of technology will change the way all organisations work, not just financial services, in a fundamental way.
Offering Group Chat as part of OCS made it more accessible by reducing the cost of entry. But, because of the scope of Microsoft’s offering, there is still a degree of confusion over what Group Chat is, and what it can do. Group Chat & IM has been, and still largely is, viewed as an internal communications tool, but the real transformation comes when it starts to be used for communication outside the organisation as well as within. The big value add for Group Chat – the missing link if you like – is the ability to structure chat rooms across the entire organisation, teams and projects internally. The next natural step is to go online externally, perhaps logon to your company’s internal OCS world while away from the office, and to get all the things you’d have in a thick client in a Group Chat Web environment. I believe the process will be akin to the early development of e-mail, which, after all, started off as a tool for communication within organisations. These networks were linked up and federated, and eventually we had the global Internet. Naturally I believe IM is going to federate in the same way.
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